Advance Local Consumer Revenue

Here are 3 email hero images that I created for the Advance Local Digital Consumer Revenue team. This email blast was promoting the President's Day Sale urging email recipients to sign up for digital news subscriptions. In this example, we see branding for the MLive group however, these designs were used across all of our markets with branding being changed to accommodate.

 

We received word from the Consumer Revenue Marketing team that this campaign was the "Best 3 days from a sales perspective since launch and we have to go back to November to find the fourth highest." The "First 100 Days" hero image in particular was described as "New York Times worthy" by senior leadership.