Home Sweet Home

This social media campaign was created for the feature film, Home Sweet Home. This campaign was ran for a total of 12 weeks on Facebook, Instagram, and Twitter. For the first 9 weeks, 1 cast member was featured and posted at predetermined times based on audience engagement. The last 3 weeks of the campaign was focused on crew members. I wanted to have a visual difference between the cast and crew designs not only for visual variety but also to give the crew their own creative approach on this campaign. 

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I was responsible for designing the visual aspects of the campaign, determining the best times to post on given social platforms, and also helped with the campaign post copy writing. 

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