Addix

This spec social design was created for Addix Sportswear. The social designs that they were currently running did not follow best practices for layout, design, and visual interest.

Also, at the time, there was a 20% text rule on facebook ad images meaning that if your ad contained over 20% copy overlayed on the image, the reach of your ad would be restricted - that rule has since been removed. 

I took the image that they supplied and created visual interest using layer masking on the kid and mimicked their logo shape with the side bar containing the copy. 

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The copy was layed out taking into consideration what the most important messaging would be for the viewer. This also followed the Text Overlay rule at the time. 

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