Baker Publishing - Todd Durkin

This is a promotional interactive pdf that was sent to national media outlets to promote the new book by Todd Durkin, Inspirational speaker and fitness guru. I was commissioned by a publicist at Baker Publishing to create a document that highlighted Todd's new book but also included interactive elements to link to his YouTube page and other  social media to cross promote his speaking engagements.

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It was also important that Baker Publishing as well as the publicist information was prominent so one would know who to contact to book Todd for speaking engagements or interviews. 

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Using Adobe InDesign to create the design and interactive pieces, I was careful to ensure I made links that were triggered by both images AND text. Certain pdf readers and operating systems tend to read interactive pdf files differently. It also depends on how the end user is viewing this document (ie: opening it on their machine or previewing). It was important the that links worked either way. ​

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The publicist was very happy with this and several of her co-publicists were also impressed with this promotional document. 

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Click or tap image below to see the document