Alliance Bernstein

This project was to create brand identity web banners for Alliance Berstein, Investment Management And Research. There were 5 different investors that required ads, each investor had 6 separate messages, and each message required 6 different unit sizes for a total of 180 separate units that needed to be built.  

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I chose a very simple layout that would show the imagery they wanted while allowing the viewer to clearly see the message. Each investor deck was differentiated with the accent color chosen from their brand standard guide. There were several copy changes from the client and we tried to help them consider editing the copy down as much as they could for best practices. Some of the images and copy were a bit challenging to get to work together as the client was very particular about the layout. 

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​Overall, the client was very happy with their design and continued the campaign for 2 more large rounds of digital marketing.